Meet Sharm Chelliah, Bitfreighter’s New Enterprise Sales Executive
We’re excited to welcome Sharm Chelliah to the Bitfreighter team as our new Enterprise Sales Executive! Based in Atlanta, GA, Sharm brings over 15 years of experience at the intersection of technology, data, and transportation — and a passion for helping people make freight more connected (and more fun).
A Freight + Tech Veteran
Sharm’s career has taken him through some of the most impactful corners of the freight and tech world.
At Microstrategy, he delivered enterprise business intelligence solutions to global brands like Facebook, Home Depot, and Coca-Cola. He later joined Flexport, helping companies like Fridababy and International Polymer Group strengthen their international supply chains.
Most recently, Sharm worked with brokerages and 3PLs including Beemac Logistics, Nolan Transportation Group, and Hirschbach — providing trusted data to help teams make fast, accurate decisions.
Now at Bitfreighter, Sharm is excited to bring his expertise and energy to a team that shares his passion for service and innovation.
“Bitfreighter is built by freight professionals who deeply understand the industry,” Sharm says. “Everyone — from sales to customer success to dev — is an expert in EDI and APIs. That experience, paired with a passion for doing the right thing, makes Bitfreighter stand out.”
Why Bitfreighter
When asked what drew him to Bitfreighter, Sharm shared a few reasons:
The chance to work with a team of freight veterans who care deeply about their customers.
The opportunity to learn more about EDI, a core logistics technology that continues to evolve.
A shared mission to make the logistics industry more connected.
In his new role, Sharm hopes to help brokerages see EDI not as a headache, but as a competitive advantage — empowering them to connect more seamlessly with their shippers.
And with Bitfreighter’s LiveQuote platform, he’s confident in the unique value we bring:
“We’re the only company that brings the full lifecycle of a load into a single view across all shippers. That kind of structured data is a game-changer for brokerages.”
A Passion for People and Progress
At his core, Sharm is a relationship builder. His approach to sales is simple:
“Listen, learn, and give first.”
He believes that great partnerships come from genuine curiosity and a willingness to help — whether that’s through Bitfreighter’s platform or by connecting people with the right tools or resources to reach their goals.
Outside the Office
When Sharm’s not helping customers win with technology, you’ll likely find him on the golf course. He’s a member at Intown Golf Club in Atlanta and Reynolds Lake Oconee in Greensboro, GA — and is on an eternal mission to break par.
If you’re a golfer (or want to be), Sharm’s always down to connect for a round.
He’s also a music lover and former DJ — having spun Friday nights at Corner Stone, a popular bar near the University of Maryland. Recently, he’s dusted off his turntables and started making mixes again. If there’s a vibe you can’t find a playlist for, Sharm’s your guy.
Fun fact: Sharm was born in New Zealand and still carries that chill island vibe wherever he goes.
Welcome to the team, Sharm! We’re thrilled to have your expertise, energy, and good vibes at Bitfreighter.
